Although it’s already known by all that Facebook is a great marketing platform, let’s see in detail why so.

𝗠𝗼𝘀𝘁 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸⁣⁣⁣

With over 1.4 billion users and over 900 million of those users visiting the site every day, Facebook is undoubtedly the 800-pound gorilla of social media.⁣⁣⁣

𝗨𝘀𝗲𝗿𝘀 𝗼𝗳 𝗮𝗹𝗹 𝗱𝗲𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀⁣⁣⁣

No matter who your target audience is, you can find them on Facebook.

𝗛𝗶𝗴𝗵𝗹𝘆 𝗔𝗗𝗗𝗜𝗖𝗧𝗜𝗩𝗘⁣⁣⁣

Users spend 40 minutes per day on Facebook, on average. More time on Facebook means more time spent interacting with your business’s presence there.⁣⁣⁣

𝐅𝐚𝐬𝐭𝐞𝐫 𝐠𝐫𝐨𝐰𝐭𝐡⁣⁣⁣

Facebook continues to grow more and more users with each passing year. It dominates the platform of social media. This gives you the biggest range of potential customers.⁣⁣⁣

𝐀𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐥𝐞 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠⁣⁣⁣⁣⁣⁣

The average Facebook ad costs just $5.99 per thousand impressions and you get to set and control your own budget as well⁣.⁣⁣

𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭 𝐧𝐢𝐜𝐡𝐞⁣⁣⁣⁣⁣⁣

It offers to target your audience by location, age, gender, interests, etc.⁣⁣

By using the Re-targeting option your ads will be shown only to people who have previously visited your business website.⁣⁣⁣⁣⁣Spreading by word of mouth along with your target customers, their Facebook Friends see your Facebook posts or ads as well. This multiplies the effectiveness of your Facebook marketing.⁣⁣⁣⁣⁣⁣

𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐫𝐞𝐬𝐮𝐥𝐭𝐬⁣⁣⁣⁣⁣⁣

It lets you measure the ROI yourself by using the free Facebook Insights tool and gives you detailed information about how customers are engaging with your business on Facebook.⁣⁣⁣