Defining your goals and choosing the right type of advertising for your business are the two most vital parts of creating a social media ad campaign. But this might come as a challenge for you since there are plenty of options available for ads and it’s hard to set your goals straight! 

Let this blog help you set your goals and pick the right ad. 

Mainly your goals are supposed to be as follows: 

• Awareness
• Clicks
• Conversions
• App installs
• Engagement

According to social media marketing experts, ads have two major categories: 

Video ads & Static image ads 

Types of video ads available

Facebook

• Video ads
• Video slideshow ads
• Desktop and mobile app ad

Twitter

• Player card

Instagram

• Video ads
• Stories ads

Snapchat

• Stories ads

YouTube

• Bumper ads
• TrueView in-stream non-skippable ads
• TrueView in-stream skippable ads

Pinterest

• Promoted video pins

Types of static image ads available

Facebook

• Carousel ads
• Canvas ads

Twitter 

• Summary cards & Summary cards with a large picture
• Website card

Instagram

• Carousel ads
• Photo ads
• Canvas ads

Pinterest

• Promoted pins

LinkedIn

• Sponsored content
• Dynamic ads
• Jobs you might be interested in ads
• Picture yourself ads
• Display ads

Visit our site for more on this topic 

Makehub Digital Marketing