Web design is the field that involves digital interfaces such as websites, apps, and services. By using HTML code to program websites and CSS to standardize its visual language, web design professionals are responsible for building digital experiences to be used by the public. 

Here’s five reasons why web design is important:

1. Sets the first impression

It impacts how your audience perceives your brand. The impression you make can either get them to remain on your page and learn about your business or leave your page and turn to a competitor.

2. Aids your SEO strategy

If your SEO fundamentals are not up to snuff, you’ll be fighting an uphill battle for visibility from the start. Aside from how content is published on your website, certain web design elements can directly affect SEO. 

3. Sets the impression of customer service

Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website.

4. Builds trust with your audience

People don’t trust poorly designed websites. On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further.

5. Your competitors are doing it

Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site to stand out from the competition.

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Makehub Web Development

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