The goal of marketing is to bring the product or service in front of the right people. However, it might seem difficult at first what marketing strategy to choose and why. There’re mainly two options that are the most talked-about  

• Social Media Marketing 
• Traditiinal Marketing 

Concepts

Social media marketing (AKA digital marketing) implicates online marketing strategies leveraging the prevalence of social media platforms such as Facebook, Twitter, Instagram, and Snapchat.

Whereas Traditional marketing (offline marketing) implies any marketing strategy that runs without the help of the internet. It includes tactics and strategies built around the print, such as newspaper or magazine ads, mailers, and door-to-door fliers, as well as TV commercials and radio ads.

Impacts 

Both traditional marketing and social media marketing works in building brand awareness. Targeting towards reaching out to new customers or engaging with current ones, both of these marketing strategies can have a fruitful impact on your business. But when it comes to budget-friendly marketing- social media marketing is a better option to go with. Also, engaging with consumers on the social platform is a must these days to scale your business in large value. As social media marketing’s interactive nature, it tends to use KPIs (key performance indicators) that measure connection with current customers, such as the number of followers on Facebook. This helps you grow your business more than Traditional Marketing. 

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